Hello and welcome to this article written from the heart... Yes, at Bimbojam, we are big lovers of Sextech, since that is THE reason why We Decided to Create This Media 😉
So if you want to understand this market and know The Top of the Top Companies to Follow in Sextech, you are clearly in the right place.
The Basics of Sextech
Let's start with the basics: Sextech is the contraction of the words “sexuality” and “technology.” We Can Say That It Is Technology at the service of sexuality.
Now, since it is a very recent market, we can point out thatWe are talking here about technology in a broad sense. Moreover, this whole article is part of our own interpretation of the sector, tech purists may not be of the same opinion as us 😝
The objective of this post is to explain to you why the market is democratizing, to give you Some Interesting Numbers to Keep in Mind, to guide you between The different boxes that are found in the area And of course, to deliver Our 10 favorite startups in Sextech.
Why is the market becoming more democratic?
The world is changing and so is the relationship with sexuality
Social issues such as feminism, the right to free sexuality, positioning in relationship to sexual orientations and genders Make Noises and Allow the Lines to Move.
It is a good thing, since we are entering a world More and more open about differences. Even if they are still subject to stigma, we can say that this is evolving in a good direction and that it is obvious thatOver the years that go by, it will continue to improve..
This truth is even more present among young people, who are going to age and Instill These New States of Mind in Their Children Themselves.
Finally, with the acceptance of these individualities and The Intent to Be Happier in Your Life and in Your Relationship, sex is a subject that is less and less taboo and that therefore allows the market to begin its ascent.
The aura of Femtech
As mentioned above, The place of women in the world is a key factor in changes in the world of sexuality.
It is for this reason that Femtech (Sexuality in the service of women), is receiving more and more support in the world of technology.
As Sextech is a sub-category of this industry, this allows it to be more and more Lighting She too.
Technology is shaking up all sectors
There are countless technological innovations of the last 20 years: between social networks, GAFAM, crypto, NFTs or AI-based chatbots, there is something for everyone. And the World is probably not at the end of these surprises.
Obviously, Sexuality also has the right to be innovative. Market growth forecasts are of +12% at least by 2026 only. Imagine What That Could Mean When You Think About the Next 50 Years.
The Verticals in Sextech
Sextech is therefore companies offering technological innovation in the broadest sense. Let's take a look at what we can find there.
The Sextoys
The biggest companies in the business quickly come to mind such as Adam and Eve, Lelo or Lora DiCarlo.
Their goals: Create new toys that are more inclusive, more sustainable and more efficient. For example, we think of Womanizer who has Democratised clitoral pleasure and that paved the way for a number of clitoral stimulators, as one of our favorites. The Sublime Namii from the Biird Brand.
When you think of toys, there are also a number of innovations on the inflatable doll side. The subject may seem light as it is, but there are, for example, human-sized toys specially designed for disabled people, who have real difficulties in having a fulfilling sexuality.
The sector also has A Major Ecological Issue : Quid Sex toys that are almost all made in China and their ability to be recycled. A French brand stands out on this side since they manufacture toys made in France created using 3D printing, it is Fera Deamon.
Products related to intimate well-being
Here too, one of the major challenges on the ecological side. New formulas must be found, more adapted to intimate flora and more respectful of the planet. We are talking here about lubricants, condoms, but also intimate balms, created for Relieve female pain Related to periods or to various female conditions.
In terms of intimate well-being, there is also everything related to Menstruation (eco-friendly and reusable products) or Products to Relieve Pain. For example, Private Packs, which offers packs to be heated or cooled and slipped... into your panties 😉.
Connected objects
Whether for theThe rehabilitation of the perineum, the control of these cycles or even the intimate well-being after delivery, there are many things that exist and that are little known to the general public.
Of course These Innovations Also Concern Men : Startup My Hixel presented at CES 2022, a connected solution for Control premature ejaculations.
Medtech in Sexuality
We are talking here about new processes for Treat the effects of menopause, monitor vulvar pain Or Even For Helping to Live with Certain Conditions Such as Endometriosis. That's what the French startup Luna does, by helping women diagnose and adapt to the disease.
Ethical porn
Ethical porn is New, More Inclusive and Safer Ways to Have Fun.
In this category, you can integrate platforms Ethical porn VOD, which guarantee the financial and physical security of actors and actresses like Afterglow or Makelovenotporn; their big challenges are particularly in terms of Business Model: How to Compete with Mainstream Platforms Which are often free or almost free?
We also think of all the solutions ofAudio porn, which allow you to access pleasure in a different way.
Finally, many projects are working on virtual reality, and the possibility tomorrow ofHave relationships simulated through VR. Again, it may seem a bit trashy like that, but it can respond to many societal problems (disability, isolation, old age...).
Sex education
For a more fulfilling sexuality in the long term and more equal relationships between people, addressing the subject of education is key.
In all countries, Many Actors Are Born to Teach Young and Old How to Do the Right Thing, alone or with a partner.
They also allow you to have a better knowledge of your body and the bodies of others, to promote trust, limit stigma and be more open to others.
Networking platforms
Building on the momentum of Doctolib, and their rapid growth during covid, Sextech startups Are surfing the teleconsultation market. The pioneers in France on the subject are Charles.co who raised nearly 7 million euros to accelerate their growth.
Their vertical base? Consultations for erection problems Which affects 9 out of 10 men at some point in their lives.
The challenges of Sextech
When we listen to the founders of these clubs, we notice two main problems:
- Access to ads: Popular advertising platforms are very restrictive when it comes to intimate well-being. One of the challenges of the sector is therefore to Find Stable Distribution Channels and with growth potential to be able to deploy their solutions.
- Access to finance : between real difficulties in opening bank accounts and the distrust that exists in investment funds, startups are struggling to raise funds and therefore finance their growth.
Some strategies are key, such as That of SEO But the sector is still in great need of development and support. The potential growth of the market will certainly be even stronger When solutions are found for these key success factors.
Our 10 favorite startups in sextech
Fortunately, some companies in the sex market are able to stand out from the crowd and overcome the barriers present in the sector. We Share With You Our 10 Gems of Sextech That have real value and Phenomenal Growth Potential.
Tickle.life
Tickle Life Solves a huge problem: Allow companies in the sexual sector to be able to collect payments on the internet. That's what they're doing with their tickle.Charge solution.
Also, they give access to a Marketing tool suite Sometimes inaccessible in the adult environment such as CMS or mailing tools.
This is a smart positioning and a box to follow.
Mommy Matters
Mommy Matters, it is an app connected to a therapeutic object to relieve problems related to Post Partum. A subject that is still very taboo, it is time for someone to take it in hand.
The startup has just been bought by the giant Joylux.
ladyship
ladyship, that's all the products for innovation on the menstrual side. The London-based brand raised over £1 million from its community to develop new products focused on the intimate well-being of women.
A strong argument for being present in this ranking.
Kama
Kama, it's the app Advice, education and coaching for sexuality. They claim several hundred thousand users.
The startup was founded by one of the former co-founders of Feu Made (a startup in furniture design), who had grown to 500 employees.
My Hixel
The Spanish Presented Their connected object at CES 2022. Their aim: to control premature ejaculation.
Their techno and their originality entitles them to a nice place in the rankings.
Flo Vitamins
Flo Vitamins It's an American company founded by a sister and a brother! They offer Dietary Supplements to Reduce Pain During Periods.
They make several thousand orders per month and their challenge, in our opinion, is their ability to scale beyond the American market. Regulation will no doubt be a complicated barrier to overcome, but they seem to have the capacity to do so.
The Lowdown
The Lowdown, it is a huge platform that addresses female contraception. Between the possibility of getting advice, meeting experts, or buying contraceptives, they want Enable Women to Be Able to Treat Their Contraceptives Differently and with more knowledge.
Perfit
Perifit, it's the French in the ranking! They started on a connected object to strengthen the perineum (and avoid incontinence and pain).
They are beginning to develop their offer, in particular with a connected breast pump. We can't wait to see what's next.
Cheex
The Germans created a mix between a porn platform and an educational platform for Take Control of Your Sexuality. They already have more than 30 people in their team, dedicated to the discovery of pleasure! The development prospects are great!
Ferly
Ferly, it was English people who created An Application to Discover or Rediscover Pleasure.
They Claim A community of over 300,000 people. Their approach is focused on learning by doing.
We can't wait to see how all these companies will evolve and, above all, what new products will emerge on the market in the coming months.
